Education is not like McDonalds or Barista which relies on a secret service delivery formula to achieve success. It cannot follow an equation in which the variables can be assuaged and fulfilled. It is a partnership of trust of the public with the institute and the brand. Education can never be treated completely like a commercial venture, and it has public good as a core activity unlike selling of burgers. It is also not driven by a core need like hunger (in case of burger) but an accentuated need like preparing for a career. Hence, the mere delivery of lectures does not constitute a delivery.

Hence a centre ends up as a very personalized affair and no two deliveries can be the same. This personalization aspect of a centre constitutes what comes to be known as the goodwill of a brand in the local market. Hence presence of multiple centres to deliver the same constitutes an attempt to redefine the brand as visualized currently by the market.

So does this mean that the Education Brand should not access the same market twice? Or open two delivery points in the same market.

Education relies on creation of centres of excellence, and the company running the chain has to identify whether a centre of excellence as defined by their preamble has been achieved. If that is not so, they need to confirm if all attempts to do so were made and the visionary required to lead the local brand is not available. In such a situation they may go ahead and create another delivery point, especially meaning that with the new delivery point achieving excellence the old point needs to be closed. At a continuum level only one delivery point is desirable in a given defined education market.

© %FIRST Kapoor - visit the author for more great content.

Bookmark It

Hide Sites

A belief is a widely professed line of thought.

A strong thought does not need support.

A thought that needs support is like an effervescent bubble, it has to burst one day, like the thought of terrorism or the thought of regionalism.

In fact, support belittles the thought that it professes to support – like a religious terrorist belittles the God he professes to support.

That God is no God who needs support to exist.

Whether, you may believe or not believe, but please don’t try to support religion.

Think.

Think.

Think harder.

(the underlying message is : religion is not so small that it needs your support)

© %FIRST Kapoor - visit the author for more great content.

Bookmark It

Hide Sites

Like other software segments, the global need in Multimedia related industries is for trained manpower. India has emerged as one of the largest markets to produce such multimedia specialists and the world is coming to us today to equip their studios with our professionals, with their sound technical knowledge and strong fundamentals.

The Indian Entertainment Industry stands at over Rs. 19,700 crores (US$ 4,377 million). It is expected to grow in double digits- at 11 % compounded annually over the next five years. The key driver for the Entertainment Industry in next decade would be Technology. India with its vast pool of skilled IT manpower and creative storytellers, is poised to take a great leap from a mere outsourcing destination to the right full holder of [[ Intellectual ]] Property.

India’s animation sector is witnessing a major boom. Indian animation industry, according to National Association of Software and Services Companies (Nasscom), currently growing at a compounded annual growth rate (CAGR) of 30 percent, is expected to touch 15 billion dollars by 2008. The domestic industry growth would be driven by more co-production deals and increasing development of intellectual properties in India. The total global animation production is expected to touch 70 billion dollars shortly.

India has also not been left untouched by this wave of [[ proliferation ]] of gaming as a popular form of entertainment. The electronic gaming industry is one of the fastest growing segments within the software industry, even bigger than the global film industry. An AC Nielsen report states that the Indian gaming market (minus mobile gaming) was expected to be worth $50 million by 2005 with $15 million likely to come from PC gaming and $35 million from console-based gaming.

Mobile gaming is fast emerging a rage in the wireless business. Gaming is gradually becoming a key element in operators’ and content developers’ strategies. Propelled by end-user demand, gaming is growing quickly as an increasing number of Indian consumers take advantage of wireless mobility to enjoy entertainment on the go.

“India’s mobile gaming market will touch about $336m by 2009, while 220 million people will be playing games on phones by 2009 generating billions for mobile companies,” according to market analysts, In-Stat/MDR. “The Indian mobile-game business currently makes up about 5 percent of the global wireless market but it’s growing fast,” the research further points out.

Currently online gaming constitutes around 14% of the total video gaming segment. This is predicted to go up to a staggering 45% by 2009.

To enable those interested in this burgeoning field to sculpt a career in the Games industry, Arena Multimedia and Arena Animation Academy has a well-researched, industry-relevant Course DAE, and a huge alumni base of over 200,000 creative people which has already been given rave reviews by games development companies such as Indiagames, Paradox Studios etc. as well as new Indian upcoming animation studios such as VirtualSoft
A quick glance at some New Age multimedia careers :

• Entertainment (Movies, TV)
• Education (Classroom Based Training, Web Based Training)
• Advertising (Print and TV Commercials)
• Engineering and Design
• Defence (VR simulations)
• Marketing and Business
• Interactive Multimedia & Web
• Mobile computing
• Gaming
• Print & Publishing
• Fashion and Interior Designing
• [[ Animation ]]
• Special Effects

© %FIRST Kapoor - visit the author for more great content.

Bookmark It

Hide Sites